Digital marketing is a fast-paced industry, and as a modern marketer, you’re definitely learning new skills on a regular basis. But, in 2022, what marketing talents pique an employer’s interest? What makes their hearts pound? “We need to hire this one!” they exclaim.
Today, we’re going to show you 14 intriguing marketing abilities you should add to your resume in 2022!
1. Content Marketing
In today’s digital marketing landscape, content marketing is unavoidable. It’s similar to what the Spice Girls were in the 1990s. To attract their audiences, brands have understood that they need to produce a consistent supply of high-quality content.
2. CMS Experience
Because nearly all organizations use a Content Management System (CMS) to publish content, include some CMS expertise on your resume is usually a good idea, especially if you’re seeking for a content marketing job. WordPress and Drupal are two popular content management systems with which you might want to experiment. Put this on your list of marketing abilities and you’ll be recognized.
3. CRM skill
Businesses are also searching for specialists in Customer Relationship Management (CRM) software, which is a must-have for almost any business. CRM software is used to organize and manage a company’s different client interactions. CRM software facilitates the integration of sales, marketing, and customer service. Sales force and Oracle are two popular CRM programs.
4. Mobile Marketing
Mobile marketing is on the rise, and no one can stop it. We’d be really screwed right now if mobile marketing were Godzilla.
Over half of e-commerce traffic is driven by mobile devices, and 60 percent of mobile consumers use their phone as their primary (or only) device for accessing the internet. Employers will regard you as a hero if you understand the mobile marketing landscape, so make sure to highlight this on your resume.
5. Lead Nurturing
Companies are increasingly turning to lead nurturing as a superior sales option as they wave goodbye to aggressive sales tactics and cold calls. In today’s B2B environment, most client interactions start with content offers and then go through the sales funnel with lead nurturing. Employees having experience in lead nurturing should make sure to include it on their resume’s marketing skills list and LinkedIn profiles.
Demonstrate that you understand the lead nurturing approach and how various forms of content (from ebooks to webinars) may be tailored to meet the demands of specific audiences.
6. Email Marketing
Although email marketing isn’t new, it remains one of the most successful ways to promote products and services. Nearly all blogs include newsletter registration boxes, and organizations are looking for staff who can help them increase, retain, and delight their email subscribers. Employees that are familiar with open rates, A/B testing, and email lead nurturing are needed. If you can have some experience with email marketing, flaunt it like a badge of pride.
7. Mastery of a Full Marketing Arsenal of Tools
Marketers who know how to use industry tools are in high demand. You must know which weapons will aid you in conquering any given space, allowing you to achieve the same level of power as Robert Baratheon with his warhammer (give me a break, the new season is just a couple weeks away).
Brush up on your marketing arsenal with resources such as:
- Tools for Social Media Marketing. Tools to assist you manage your numerous social media accounts and track your results. HootSuite, Buffer, and Facebook/Twitter/Google/Pinterest built-in analytics are all popular examples.
- Tools for increasing productivity. You’re motivated and skilled at time management if you have a good understanding of productivity tools. Evernote, IFTTT, and Google Alerts are all popular tools. Check out our list of fantastic productivity tools for additional information.
- SEO tools. Resources to assist you in identifying suitable keywords and measuring the effectiveness of your link-building efforts. Google Keyword Planner, Open Site Explorer, Ahrefs, and, of course, our own keyword tools are all popular tools.
- Image and Graphic Design tools. App and tools that can assist you in creating blog photographs and valuable visual content to pique your audience’s interest. Canva, Piktochart, SlideShare, Adobe Photoshop, and Adobe Illustrator are all popular tools.
- Email tools. Programs that might help you better manage email and track open rates, clicks, and conversions for different email groups. MailChimp is a well-known example.