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Advantages of Cloud Marketing

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The companies that marketers spend their time trying to promote have evolved in lockstep with marketing tactics. While it’s possible that today’s marketer is promoting a large corporation or a family-owned business with a small downtown shop, it’s also possible that today’s marketer is promoting a company that only does business online. To make transactions or access protected services, more and more of us are turning to our desktop PCs or mobile apps.

According to one recent study, 85 percent of consumers will execute their purchasing activities without ever speaking to another person by 2020 (just five years from now). People in the United States alone make an average of 12 billion Web searches every month, many of which are for products or services to buy, as of July 2014.

Given the growing popularity of online shopping, it’s no surprise that marketers have followed suit and moved their marketing efforts online as well. Not only does it make sense to concentrate your efforts where the majority of your potential clients are, but statistics demonstrate that online marketing is effective. Facebook, Twitter, Pinterest, individual corporate Web sites, and other social media platforms have become some of the most valuable tools in the digital marketer’s inventory. In fact, according to one recent study, social media has a lead-to-close rate that is 100 percent higher than outbound marketing efforts.

Cloud Marketing’s Benefits

Although it’s undoubtedly clear why marketing in the cloud has grown so popular among marketers, there are a few other benefits to internet marketing that may not be so obvious:

1. It’s a budget-friendly option. Much of the cost of traditional marketing efforts, such as printing marketing materials, radio and/or television airtime, and mailing catalogs or brochures, is eliminated with online cloud marketing.

 2. It’s quick. Gone are the days when you had to spend weeks and weeks putting together a complex ad Cloud campaign that took just as long to design in the first place. You can put your idea into action very instantaneously thanks to the cloud.

3. It’s a private matter. Because of the wide range of interactive mediums currently available to marketers online, it’s easy to plan out the placement of your marketing materials, making your advertising more relevant and tailored – and thus more effective.

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